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Open days are useful — but they’re not the only way to research a university, and they shouldn’t be a luxury only available to families who can afford weekend train fares across the country. Travel costs, work, family commitments, distance, disability, or simply being an international applicant can all make in-person visits impossible.
Here’s how to research a university thoroughly when you can’t go in person, and how to access the support that exists to make visits more affordable than you think.
A lot of families don’t realise this exists. Many UK universities offer travel bursaries specifically to help prospective students from lower-income backgrounds attend open days. The amount varies — typically £30 to £60 — but at universities further from home, some run higher reimbursements for students from specific regions or backgrounds.
Where to look:
Some universities will also offer:
We flag bursary offers on every listing on FindOpenDays where the information is publicly available. A long train journey may be more affordable than you think.
For students with disabilities or specific access needs, every UK university also offers tailored support for visits — including private tours at less busy times, sensory considerations, BSL interpreters, and accommodation viewings adapted to specific needs.
Virtual open days have evolved enormously since 2020. Most major UK universities now offer at least one of the following — often all of them — for free, online, available on-demand:
A virtual campus tour — usually a 360° walkthrough with hotspots for accommodation, libraries, sports facilities, student union, key teaching buildings. The best ones include narration from current students.
Live streamed Q&A sessions with academic staff and current students, typically scheduled at fixed times. You can join from anywhere and ask questions in chat.
Recorded subject talks — same content the in-person attendees get, available to watch in your own time.
Online chat with student ambassadors — most universities run a chat service where you can message current students directly. Often available on the university’s “study with us” page year-round, not just on open days.
Webinar series — many universities now run regular online events on specific topics: student finance, accommodation, specific subject areas, mature applicants, international students.
A reasonable approach: watch the virtual tour, attend at least one live Q&A, message a current student on your course. That’s substantially more than a passive prospectus read, and it’s roughly equivalent to about 60–70% of what an in-person visit gives you.
This is the single most underused option. Most prospective students don’t realise how willing current students are to talk — and how easy it is to set up.
Through the university:
Email the admissions office or the department’s student support office asking if a current student on your course would be willing to have a 15-minute video call. Most will say yes. Universities like this kind of contact because it converts applications.
Through student ambassador platforms:
Many universities use third-party platforms (Unibuddy, The Ambassador Platform) that connect prospective students with current ones for direct messaging. Free to use.
Through The Student Room and Reddit:
Subject-specific subreddits (r/UKstudents, r/6thForm, course-specific subs) and The Student Room forums have current students happy to answer questions. Be specific in what you ask.
Through your own school:
If your school has alumni at the universities you’re considering, ask the careers team to put you in touch. Recent alumni at the universities you’re targeting are gold.
The questions that work best:
Those questions get honest answers. “Do you like the uni?” gets you a sales pitch.
If you can’t visit, you compensate with much more thorough research. A checklist:
Official data sources:
Student-generated content:
Course-specific information:
The wider context:
If you can get to the city but the open day doesn’t work for you, a self-guided trip is genuinely useful. A weekend visit lets you:
Many universities will arrange a free self-guided tour or a small private tour if you contact admissions in advance. It’s a less polished version of the open day, but for the questions that matter most (atmosphere, fit), it can be just as informative.
Be honest about the limits of virtual research:
For your top one or two choices — your likely firm and insurance — try hard to visit at least once. Save up, use a travel bursary, combine with a family visit, attend an offer holder day instead. The cost of going to the wrong university is much higher than the cost of a train ticket.
For everything else on your UCAS application, thorough virtual research is genuinely enough.
For each university on your shortlist, work through:
By the end of that, you’ll know more about the university than many students who attended a single open day.
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